Ethos pathos logos meaning how to#

Ethos pathos logos meaning how to#

The course also teaches you how to make your speeches believable and connect with your listeners. Harappa Education’s Speaking Effectively course shows you how to optimize your message using the three Aristotle’s Appeals. All great speakers combine them in their speeches. Some believe that Ethos, Pathos, and Logos are distinct approaches and you can use only one at a time. The strength of Logos is that the speaker appeals to the audience’s common sense. It is the preferred tool for academics and public intellectuals. Logos is used a lot, especially in public opinion. For example, many well-known standup comedians use jokes and humor to deliver harsh and uncomfortable political truths. A well-placed joke can create likeability for the speaker. Pathos isn’t just limited to emotions it also uses humor. A faltering voice, loss for words, a slumped posture are all subtle ways of demonstrating emotions. Pathos is deeply interlinked with body language.

All of us trust dentists so we believe in their message. For example, the Colgate ads feature dentists who endorse the product and say it’s the best. A foundation of trust is built upon this rapport. Once speakers establish their credentials, they use them to build rapport with the audience. To effectively use Ethos, Pathos, Logos in public speaking requires dexterity. When speakers can convince the audience that the message they are conveying is the only logical choice, you can assume that they have made good use of the concept of Logos. Speakers rely on the audience’s intellect and reasoning faculties to agree with their arguments and the final message. They also use facts, data, figures, and common truths to convince the audience about their message. Speakers use logical arguments that lead to a particular conclusion. For example, the Tata Salt advertisement appeals to the patriotism of consumers by talking about how proud the brand is to be the “salt of India”. They can unite the audience, say, through their love for the nation or their fellow human beings. Speakers can also appeal to a common issue that is important for most of the audience. Speakers use this technique to sway the audience by creating sympathy for their cause.

Pathos appeals to the audience’s emotions. The more credible the source, the stronger your belief in it. Speakers can use educational qualifications, work experience, or personal passion to establish their credentials.įor example, you would believe a news story if it appeared on a credible news source like CNN or the BBC rather than if you read about it first on social media. The audience believes in what speakers have to say when they recognize their authority on any subject. While speakers should study these to make effective speeches, the audience also needs to know about them to identify how they are being persuaded into believing certain points of view.Įthos, Pathos, Logos: Meaning And Functions EthosĮthos is an appeal from a position of authority. These are commonly known as Aristotle’s Appeals or rhetorical appeals. It’s for this reason that experts analyze them in great detail.Ī common thread among most great speeches is the use of Aristotle’s three modes of persuasion-Ethos, Pathos, and Logos. Great speeches have the power to persuade people to change their opinions about any issue.